In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other truths regarding contemporary B2B marketing. We go over how the buying journey is currently completely fragmented and also the way that neighborhood building can assist marketing experts retake control of the e… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other realities regarding contemporary B2B advertising. We go over exactly how the buying trip is now entirely fragmented and the manner in which community structure can assist marketing experts take back control … Read More